A couple of weeks ago I attended the 20th annual Institutional Web Management Workshop (IWMW) Conference, which this year was held in the birth place of The Beetles’ and European capital of culture 2008, Liverpool. The IWMW conference provides valuable…
Digital communications, Website content
Web user testing – participants needed!
by Rebecca Lee • • 0 Comments
Actuate Marketing is running some user testing focus groups for us next week to look particularly at undergraduate course pages in terms of their effectiveness. These sessions really help to shape our digital communications and test web content to ensure…
Website content
Low cost, high impact video …
by Stephanie Green • • 0 Comments
Video content is everywhere. We are constantly looking for videos to answer our questions and guide our purchases. We consume them on our smart phones and tablets, share and like them on social media channels and often find them in…
Digital communications, Website content
Start a blog and let your own voice be heard
by Ryan • • 0 Comments
Do you have regular news items or snippets of interest you would like your audience to see? But you’re not sure if or where your content fits on the University’s external website? Do you want to speak directly to your…
CMS, Digital communications, General, Website content
Create Digital – what we do and how we can help you
by Ryan • • 0 Comments
The Digital Editorial Team is responsible for managing digital content and marketing activities across all digital and social media channels. We write, design, create, publish and maintain University content on our website, our digital screens and across our social media…
CMS, Website content
Google favours mobile-friendly sites in search rankings
by Ryan • • 0 Comments
Google recently announced that it was changing its algorithms in order to rank mobile-friendly websites higher-up in search results. Google wanted to ensure that websites with high quality content, that are responsive across all mobile and tablet devices, are given…