Google recently announced that it was changing its algorithms in order to rank mobile-friendly websites higher-up in search results. Google wanted to ensure that websites with high quality content, that are responsive across all mobile and tablet devices, are given greater visibility in a Google search (conducted on a mobile).
“This change couldn’t come soon enough.” said Paul Westmore, IT Director. “When we began the website refresh project an average of 20 per cent of traffic was conducted on a mobile device and we knew that this figure would only grow which is why we future-proofed our site and built it using a ‘mobile first’ approach. It is now very rewarding to see that this initiative has paid off and Google will be ranking our pages highly in their search results.”