OPINION: A balancing act – applying ‘total’ RF to all donor relationships

Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.

OPINION: Refashioning relationship fundraising – it’s about more than just donors

Fundraisers would have more success raising money if they spent more time talking to trustees and senior leadership teams, says Ian MacQuillin. Total relationship fundraising might just be the answer.