NEWS: ‘Framing’ of beneficiaries on agenda for DTV Group as it joins Rogare as an Associate Member

Fundraising agency DTV Group has become an Associate Member of Plymouth University’s fundraising think tank Rogare, with a particular interest in the ethics of how beneficiaries are portrayed – or ‘framed’ – in fundraising materials.

DTV director and creative strategist Derek Humphries says:

Derek Humphries“We are keen to contribute to the important work of Rogare. We have a particular interest in the work on ethics. Whether it is through developing strategic messaging, or working at the sharp end of direct response television, the issues of ethics, the framing of issues, and how people are portrayed are increasingly important. There are lots of strong opinions, but we are keen to make this about more than mere subjective argument.”

Ian MacQuillin, Rogare’s director, says: “The people at DTV Group collectively want to instigate new ways of meeting fundraising’s challenges, so they are already the perfect partners for Rogare’s long-term aim to create a new culture of professional criticism based on theory and evidence.

“I’m particularly looking forward to working with DTV Group on our project to develop a new theory of fundraising ethics. They will bring particular insights on the tensions between fundraising and campaigning in how beneficiaries ought to be portrayed in marketing materials.”

Humphries and DTV Group’s London managing director Chris Dickens will join Rogare’s advisory panel of senior and emerging sector thinkers.

DTV Group joins Rogare’s other Associate Members, creative agency Bluefrog, door-to-door agency HOME Fundraising, regular giving specialist Rapidata, and telephone fundraising agency Ethicall.

Associate Members are suppliers to the fundraising sector who share Rogare’s ‘Critical Fundraising’ ethos. Associate Members will assist Rogare in identifying areas of research and plan the publications, events and other outputs that will bring this research to the attention of the fundraising practitioner community.

Rogare also has a research collaboration with Resource Alliance, which confers on Resource Alliance the privileges of Associate Membership.

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