The first report from an initiative that aims to “close the ideological gap” between fundraisers and service delivery teams charity beneficiaries in marketing materials has been published by the think tank Rogare. The first in a series of six green (discussion) papers…
Advertising
KNOWLEDGE: Academic research into framing of beneficiaries in fundraising
by criticalfundraising • • 0 Comments
This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.