Following the publication of Rogare’s relationship fundraising review, Adrian Salmon takes a fresh look at Ken Burnett’s original book. What if it had been published this year and this was the first time anyone had been exposed to the ideas…
Author: Adrian Salmon
NEWS: Listening to fundraisers to make regulation work
by criticalfundraising • • 0 Comments
Rogare advisory panel members Amanda Shepard and Adrian Salmon report on the meeting we co-hosted with nfpSynergy this month to discuss fundraising regulation.
OPINION: The forgotten man of direct marketing fundraising?
by criticalfundraising • • 7 Comments
When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But…