Author: Adrian Salmon

OPINION: “A beautiful sunset, mistaken for a dawn”? A ‘re-review’ of Ken Burnett’s ‘Relationship Fundraising’.

by criticalfundraising • March 10, 2016 • 6 Comments

Following the publication of Rogare’s relationship fundraising review, Adrian Salmon takes a fresh look at Ken Burnett’s original book. What if it had been published this year and this was the first time anyone had been exposed to the ideas…

by criticalfundraising • December 22, 2015 • 0 Comments

Rogare advisory panel members Amanda Shepard and Adrian Salmon report on the meeting we co-hosted with nfpSynergy this month to discuss fundraising regulation.

by criticalfundraising • September 24, 2014 • 7 Comments

When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But…

Critical Fundraising

Author: Adrian Salmon

OPINION: “A beautiful sunset, mistaken for a dawn”? A ‘re-review’ of Ken Burnett’s ‘Relationship Fundraising’.

by criticalfundraising • March 10, 2016 • 6 Comments

NEWS: Listening to fundraisers to make regulation work

by criticalfundraising • December 22, 2015 • 0 Comments

OPINION: The forgotten man of direct marketing fundraising?

by criticalfundraising • September 24, 2014 • 7 Comments