Responding to the debate around donorcentrism, Ashley Scott asks whether fundraisers should look to anthropology to better understand what donorcentrism means, and how it could generate completely new insights into their donors.
Author: Ashley Scott
OPINION: Never ending story – postmodern storytelling for postmodern donors
by criticalfundraising • • 0 Comments
Common wisdom in fundraising is that you need to use ‘storytelling’ to connect donors to causes. But, asks Ashley Scott, are fundraisers talking in the right language to a generation that is fluent in postmodern storytelling techniques?