This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.
by Plymouth University • • 0 Comments
Fundraising agency DTV Group has become an Associate Member of Plymouth University’s fundraising think tank Rogare, with a particular interest in the ethics of how beneficiaries are portrayed – or ‘framed’ – in fundraising materials.
by criticalfundraising • • 1 Comment
The current debate about charity regulation is progressing without listening to the voices of one of its most important stakeholders. Zoë Bunter asks why no-one is considering what the effect will be on beneficiaries.
by criticalfundraising • • 5 Comments
Simon Burne dissects the criticisms of Band Aid’s reworked version of Do They Know it’s Christmas and finds them wanting