Ever sat in a long and confusing meeting about comms integration? Paul Vanags has. Too many of them. Here he challenges what he says has become an unchallenged dogma that integrating fundraising with the rest of an organisations communications is…
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‘Donorcentric’ fundraising could claim to be the dominant philosophy in fundraising. But, asks Ian MacQuillin, can anyone actually describe what it really is?
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In the first part of this blog, Ian MacQuillin argued many fundraisers don’t have a consistent idea of what they mean by ‘donorcentric’ fundraising. In part 2, he explores some of the issues this can lead to.