Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought. Inclusion in this digest does not indicate that Rogare agrees with any arguments presented, only…
People think about things they feel close to in a different way to things they feel apart from. Harriet Day explains how Construal Level Theory can be applied to transform fundraising events by making donors feel psychologically closer to the…
Gift givers care more about the desirability of their gifts; gift receivers care more about how ‘feasible’ the gift is.