The first report from an initiative that aims to “close the ideological gap” between fundraisers and service delivery teams charity beneficiaries in marketing materials has been published by the think tank Rogare. The first in a series of six green (discussion) papers…
This is a collection of blogs exploring the ethics of how beneficiaries are portrayed – ‘framed’ – in charity fundraising.
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought. Inclusion in this digest does not indicate that Rogare agrees with any arguments presented, only…
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question…
The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs…
This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.
Fundraising agency DTV Group has become an Associate Member of Plymouth University’s fundraising think tank Rogare, with a particular interest in the ethics of how beneficiaries are portrayed – or ‘framed’ – in fundraising materials.