This is a collection of blogs exploring the ethics of how beneficiaries are portrayed – ‘framed’ – in charity fundraising.
Framing
KNOWLEDGE: Blog digest February 2017
by criticalfundraising • • 0 Comments
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought. Inclusion in this digest does not indicate that Rogare agrees with any arguments presented, only…
KNOWLEDGE: Blog digest January 2017
by criticalfundraising • • 0 Comments
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
KNOWLEDGE: Blog digest October 2016
by criticalfundraising • • 0 Comments
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
OPINION: You’ve been reframed, Part 1 – are fundraisers and programme delivery ‘ideologically’ divided about beneficiary images?
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The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question…
OPINION: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images
by criticalfundraising • • 3 Comments
The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs…
KNOWLEDGE: Academic research into framing of beneficiaries in fundraising
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This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.
NEWS: ‘Framing’ of beneficiaries on agenda for DTV Group as it joins Rogare as an Associate Member
by Plymouth University • • 0 Comments
Fundraising agency DTV Group has become an Associate Member of Plymouth University’s fundraising think tank Rogare, with a particular interest in the ethics of how beneficiaries are portrayed – or ‘framed’ – in fundraising materials.