Rather than obsessing about whether ‘relationship’ or ‘transactional’ fundraising is better, Joe Jenkins suggests we reframe the debate to look at product-led and supporter-led approaches.
Marketing
OPINION: Relationship fundraising – so where should we go next?
by criticalfundraising • • 14 Comments
Craig Linton offers his reflections on Rogare’s relationship fundraising review and recommends the direction we should be moving in.
NEWS: Major review of academic theory suggests how relationship fundraising could ‘refashion’ itself
by Plymouth University • • 0 Comments
A major review of relationship fundraising conducted by Rogare, the fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy, has recommended several possible ways to ‘refashion’ the discipline.
KNOWLEDGE: Summary of conclusions from Rogare’s relationship fundraising review
by criticalfundraising • • 7 Comments
This is a summary of the main conclusions for possible ‘refashionings’ of relationship fundraising. For the full findings, download the report: Relationship Fundraisign: Where Do We Go From Here?
OPINION: For beneficiaries’ sakes, don’t allow people to opt out of even being asked to help them
by criticalfundraising • • 22 Comments
Sir Stuart Etherington’s review, published today, recommends allowing donors to opt out en masse from being asked to make a donation. Ian MacQuillin, rather unsurprisingly, thinks this is a bad idea.
KNOWLEDGE: Blog digest March 2015
by criticalfundraising • • 0 Comments
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
OPINION: Blog digest November 2014
by criticalfundraising • • 0 Comments
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
OPINION: The forgotten man of direct marketing fundraising?
by criticalfundraising • • 7 Comments
When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But…
OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?
by criticalfundraising • • 0 Comments
A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change.