Rather than obsessing about whether ‘relationship’ or ‘transactional’ fundraising is better, Joe Jenkins suggests we reframe the debate to look at product-led and supporter-led approaches.
Craig Linton offers his reflections on Rogare’s relationship fundraising review and recommends the direction we should be moving in.
A major review of relationship fundraising conducted by Rogare, the fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy, has recommended several possible ways to ‘refashion’ the discipline.
This is a summary of the main conclusions for possible ‘refashionings’ of relationship fundraising. For the full findings, download the report: Relationship Fundraisign: Where Do We Go From Here?
Sir Stuart Etherington’s review, published today, recommends allowing donors to opt out en masse from being asked to make a donation. Ian MacQuillin, rather unsurprisingly, thinks this is a bad idea.
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But…
A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change.