The idea that donors get a ‘warm glow’ from giving is well established. But do fundraisers get a similar warm glow and an enhanced sense of moral identity from asking? Jessica Silye wonders if such an insight might affect how…
The idea that donors get a ‘warm glow’ from giving is well established. But do fundraisers get a similar warm glow and an enhanced sense of moral identity from asking? Jessica Silye wonders if such an insight might affect how…