Responding to the debate around donorcentrism, Ashley Scott asks whether fundraisers should look to anthropology to better understand what donorcentrism means, and how it could generate completely new insights into their donors.
Postmodernism
KNOWLEDGE: Blog digest January 2017
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Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
OPINION: Never ending story – postmodern storytelling for postmodern donors
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Common wisdom in fundraising is that you need to use ‘storytelling’ to connect donors to causes. But, asks Ashley Scott, are fundraisers talking in the right language to a generation that is fluent in postmodern storytelling techniques?