People think about things they feel close to in a different way to things they feel apart from. Harriet Day explains how Construal Level Theory can be applied to transform fundraising events by making donors feel psychologically closer to the…
New research from Hartsook Centre for Sustainable Philanthropy 10 key factors that contribute to “outstanding success” in events fundraising Focus on fulfilling participants’’ psychological needs is key.
Common wisdom in fundraising is that you need to use ‘storytelling’ to connect donors to causes. But, asks Ashley Scott, are fundraisers talking in the right language to a generation that is fluent in postmodern storytelling techniques?
A major review of relationship fundraising conducted by Rogare, the fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy, has recommended several possible ways to ‘refashion’ the discipline.
This is a summary of the main conclusions for possible ‘refashionings’ of relationship fundraising. For the full findings, download the report: Relationship Fundraisign: Where Do We Go From Here?
Plymouth University’s Centre for Sustainable Philanthropy (CSP) will be running a psychology laboratory throughout the Institute of Fundraising’s National Convention next week to test whether delegates are as proud of being fundraisers as they sometimes claim to be.
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
For many people, money plays a symbolic as well as an economic role, helping them to achieve a form of immortality. Claire Routley explains how fundraisers can help donors to live on through the money they giving to charity.