‘Donorcentric’ fundraising could claim to be the dominant philosophy in fundraising. But, asks Ian MacQuillin, can anyone actually describe what it really is?
by criticalfundraising • • 0 Comments
We know many members of the public don’t really ‘understand’ us in the charity sector. But rather than ‘teach’ them about what we do, Ian MacQuillin says we need to work with them to create mutual understanding.