For many people, money plays a symbolic as well as an economic role, helping them to achieve a form of immortality. Claire Routley explains how fundraisers can help donors to live on through the money they giving to charity.
Self-construal
KNOWLEDGE: ‘Interdependent’ self-construal leads to biased giving to help ‘in-groups’
by ianmacquillin • • 0 Comments
People who see themselves as more socially connected show more bias in their charitable giving.