Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.
Telephone fundraising
OPINION: Share and share alike – until we’re all doing exactly the same thing
by criticalfundraising • • 8 Comments
One of the good things about charities is that they don’t compete the way companies do and are much better at sharing and collaborating. All well and good up to a point, says Joe Jenkins, until you can’t distinguish one…
NEWS: Telling people what others haven’t done is more effective at encouraging them to consider a charitable bequest
by Plymouth University • • 2 Comments
People are more likely to consider leaving a charitable bequest if they are presented with social information about what other people have not done, rather than what they have.
OPINION: ICO ruling on telephone fundraising is ethically-unbalanced regulation
by criticalfundraising • • 0 Comments
The ICO’s recent ruling on contacting TPS-registered donors is ethically-unbalanced regulation that potentially harms beneficiaries, argues Ian MacQuillin.
NEWS: Telephone agency Ethicall becomes Rogare’s fourth Associate Member
by criticalfundraising • • 0 Comments
Bristol-based telephone fundraising agency Ethicall is the latest fundraising specialist to become an Associate Member of Plymouth University’s fundraising think tank Rogare.