Some of the greatest thinkers about charitable giving have described fundraising as the servant of philanthropy. So why, asks Adrian Sargeant, is there now a movement that claims there is no link between them at all?
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Charities are falling so far behind in our digitally-led society that for a talented computer graduate, a job at a charity could be ‘career-destroying’ move. Henry Rowling says it’s time to radically rethink the sector’s digital strategies.
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Rogare has ambitious plans to transform how we practise fundraising. But before we can do that, argues Ian MacQuillin, we need to change the way we think about it.
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A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change.