Every so often a book or an article or even a blog item comes along that threatens to substantially changes one’s perspective on marketing. Such a book might be Blue Ocean Strategy written by W. Chan Kim and Renee Mauborgne…
When the ‘retail twins’ Aldi and Lidl opened their first stores in the UK, I suspect there were many who took a pretty derisory view of their launch. It will be different now it has been announced that between them…
The topic of promotions is usually something of a favourite with students. Several reasons: no matter what your depth of marketing knowledge and expertise everyone has an opinion about marketing promotions. And it is such a visual topic that the…
Author: John White A journal article by Buttle (1998) citing earlier research highlights the potentially corrosive power of negative word of mouth on a company’s sales and bottom line. The fact is unhappy consumers tell more people than happy ones,…
In the business press this week are two interesting comments, the first from Mark Newton Jones, the CEO at Mothercare and the second from Michael Sharp, the boss at Debenhams who announced his departure. Both note how recovery for their…
One paradox marketers need to address is how to balance the demands of the consumer for products, especially food, available 24/7 and the growing need for companies to behave responsibly and with due regard to a sustainable business model. Tesco…
