Plymouth University researcher Polly Macpherson, Associate Professor in 3D design, has given a keynote presentation as part of the first International Crafts Week in China. Polly presented at the International Conference of Innovative Traditional Crafts at Hangzhou Creative Design Centre explaining the need to marry traditional craft/designing and making with modern innovation, and joined a number of high-profile speakers including Guy Salter, director of London Crafts Week and John Edwards, British Consulate General in Shanghai.