Your creativity is the only limit

In the book ‘Goodvertising: Creative Advertising that Cares’ Thomas Kolster selects 120 innovative ‘do good’ campaigns. This book shows how the advertising industry can use its creative powers to change behaviours and to inform; from saving water to using less paper and eating healthy to quitting smoking. The campaigns are organised around 10 guidelines for ‘goodvertising’, so I’ve taken my favourite from each area in a hope to inspire creativity and install hope in the advertising and marketing industry, whichRead more